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What is White Label Software?

A white label software is a product or service produced by one company (the producer) that other companies (the Customers) can re-brand to make it appear as if they had made it.

Websites use white labels to enable their customers to offer a service without having to invest in creating the technology and infrastructure themselves. Many IT and Software companies use white-label software and services to provide specialized services without having to invest in developing their own product.

One of the biggest requirement for a white label software provider is, that it's customers should be able to apply their branding to the product. That means applying their logo, colors, fonts etc to the software so that the software looks part of Customers existing product offerings.

To apply customer branding the white label software provider will have to tackle following challenges:

  1. Make branding components configurable.
  2. Store customer preferences.
  3. Devise ways to identify customer and apply their branding to the software.
  4. Develop a user interface that can be used to update branding components.
  5. Apply branding changes in real-time.

GrooveUI helps a white label software provider solve these problem without much effort. Lets take a look:

  1. Make branding components configurable: GrooveUI allows providers to define configurable components using industry accepted SASS stylesheets and dynamic image URLs.
  2. Store customer preferences: GrooveUI allows providers to store SASS variables/preferences for individual customers/themes.
  3. Devise ways to identify customer and apply their branding to the software: White Label Software Customers are identified by providing them different URLs or domains.
  4. Develop a user interface that can be used to update branding components: GrooveUI provides an elegant user interface to update Customer preferences. 
  5. Apply branding changes in real-time: All changes made to GrooveUI themes are applied in real-time with performance optimizations. There is no wait time for customers.

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