Skip to main content

What is White Label Software?

A white label software is a product or service produced by one company (the producer) that other companies (the Customers) can re-brand to make it appear as if they had made it.

Websites use white labels to enable their customers to offer a service without having to invest in creating the technology and infrastructure themselves. Many IT and Software companies use white-label software and services to provide specialized services without having to invest in developing their own product.

One of the biggest requirement for a white label software provider is, that it's customers should be able to apply their branding to the product. That means applying their logo, colors, fonts etc to the software so that the software looks part of Customers existing product offerings.

To apply customer branding the white label software provider will have to tackle following challenges:

  1. Make branding components configurable.
  2. Store customer preferences.
  3. Devise ways to identify customer and apply their branding to the software.
  4. Develop a user interface that can be used to update branding components.
  5. Apply branding changes in real-time.

GrooveUI helps a white label software provider solve these problem without much effort. Lets take a look:

  1. Make branding components configurable: GrooveUI allows providers to define configurable components using industry accepted SASS stylesheets and dynamic image URLs.
  2. Store customer preferences: GrooveUI allows providers to store SASS variables/preferences for individual customers/themes.
  3. Devise ways to identify customer and apply their branding to the software: White Label Software Customers are identified by providing them different URLs or domains.
  4. Develop a user interface that can be used to update branding components: GrooveUI provides an elegant user interface to update Customer preferences. 
  5. Apply branding changes in real-time: All changes made to GrooveUI themes are applied in real-time with performance optimizations. There is no wait time for customers.


Popular posts from this blog

What is SASS Mixin?

If you find yourself writing same piece of CSS code over and over again, you might be able to use SASS Mixin to your advantage.

A Mixin is a block of code that let's us group CSS declarations that we can reuse throughout our stylesheet.

For example, if we want to display HTML element as a flex element, we might end up repeating below lines of code for each element.
.row {display: -webkit-flex;display: flex; } You can define a Mixin as below,
@mixin flex {display: -webkit-flex;display: flex; } And include it in other definitions.
.row { @include flex; } After compilation, all Mixin references will be replaces by Mixin definition.
.row {display: -webkit-flex;display: flex; }

Improving your SaaS product demo

In any considered B2B SaaS purchase, the product demo is often a key part of the sales process. A product demo is a valuable tool for getting new customers interested in your SaaS product. It's also a tool to establish your credibility and industry knowledge.

However, in a large number of cases, potentially lucrative demos quickly turn into a sinkhole of wasted opportunity, not to mention waste of effort and resources.

Let's try to understand how to prepare for a good SaaS product demo.
Goals of the demo A product demo is never about showcasing the long list of features of your product.
It's more about, Understanding the prospect's pain points.Showcasing how your product is a good fit to solve that pain.Leaving your prospect believing that your product is a great solution to their pain.Establishing confidence with the prospect about your team.Showcasing your product as a stable and matured solution.Failure Reasons Most of the demos fail because:
1. Failure to understand…

SASS with GrooveUI

SASS stands for Syntactically Awesome StyleSheets. Sass is a CSS pre-processor with syntax advancements. Style sheets created in SASS syntax are processed by the SASS compiler, and turned into regular CSS style sheets. It allows you to easily manage complex CSS files by using variables, nested rules, mixins, inline imports, and more, all with a fully CSS-compatible syntax. Sass helps keep large stylesheets well-organized, and get small stylesheets up and running quickly, particularly with the help of the Compass style library. One of the most powerful features of SASS is the use of variables. Example, instead of repeating the value of your sites primary color at multiple places, you could define a variable for primary color and then use that throughout your stylesheet. SASS compiler will replace the value of variable with actual value while generating CSS. One feature which is left wanting, is the ability to dynamically update these variables, say from database values. This is where Groo…